When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions.
Great landing pages do not happen overnight or as a lucky happenstance.
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and…
How relevant is SEO software post Panda and Penguin? Not at all for link building, but how about software that helps you make sense of which of your pages perform better in search, allowing you to analyze the results of A/B testing based on reliable data?
Over the past few weeks my unread messages in my email account have been piling up. Between the hourly pleas for my help in fundraising for the upcoming election to the endless newsletters from companies that want my business, there is simply no time to read all of this information. Even worse, I am intentionally avoiding the majority of this communication because frankly, it’s irritating.
Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of… Please visit Search Engine Land for the full article.