Tag Archive

“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight

Published on 2013/07/25 By admin

Occasionally, marketers want something because the media attention around it demands it.  There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into… Please visit Search Engine Land for the full article

Why Do Big Data & Programmatic Marketing Actually Matter?

Published on 2013/02/20 By admin

Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google.