I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development.
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores several areas of ad copy A/B testing that sometimes fly under the radar in favor of more commonly […] Author information Igor Belogolovsky Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area’s online marketing strategy powerhouse
Many paid search advertisers simply don’t spend enough time writing relevant ad copy and testing ad copy to improve click-through and conversion rates.
As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll..