Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world…
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions allow advertisers to include additional business…