This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been involved in since 1998, when I was selling VHS cassettes of popular movies out of my dorm room. I started working for Google’s AdWords division in 2002, where I first translated and launched AdWords in Belgium and the Netherlands, was then involved in product development and eventually became their lone AdWords Evangelist. One of my longest stints at Google was on the Quality Score (QS) team where I saw it evolve from a simple CTR […] The post What You Need to Know About Quality Score From a Former Googler appeared first on Search Engine Journal
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, you should definitely pay attention! In my… Please visit Search Engine Land for the full article