Remarketing adverts are designed to remind people who have visited your website of what you sell, as well as reinforcing your brand, when they’re moving around the web. Remarketing is also known as retargeting and according to PPCMode’s Ultimate Guide for Retargeting, “Most sites are only able to convert 2% of their visitors on average
Around half of adults are unable to recognise ads in Google’s search results, according to a survey. This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report , released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre. The stats For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’.
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by their analytics platform of choice (including – but not limited to – Google Analytics).
Have you surfed the web and felt like a company was following you everywhere you go? You skip from CNN, to Facebook, to your favorite celebrity gossip site, and everywhere you look you see a banner ad for one company?
Semantic technology is a term we have all heard, but does anyone really know what it means?
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting is both an art and a science that’s difficult to learn, but important to implement. If you don’t have the years of study needed to master this discipline yourself, check […] Author information Sujan Patel Sujan Patel is a passionate internet marketer and entrepreneur. Sujan has over 10 years of internet marketing experience and started the digital marketing agency Single Grain.
When it comes to PPC and AdWords, marketers view it a lot like exercise – we love to see the results, but we hate all the work it requires.
Oops they did it again We know Google is constantly testing things on their SERP (Search Engine Results Page) with new products, new layouts, new colors etc. But lately it seems that Google has really been focused on not just simple changes, but dramatically changing the basic core of what as SERP looks like.
Facebook users are relentlessly bombarded with advertising.
In an interview conducted at Affiliate Summit East 2013 in Philadelphia, Jessica Hill from 99 Designs discusses the impact that content marketing and guest blogging can have on your online business.