AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods .
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin.
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners… Please visit Search Engine Land for the full article
This post is a little lighter than I originally planned but should hopefully make you both consider how you could use Google AdWords remarketing for your campaigns and how you can use it smarter to reach a larger audience instead of using a third party platform. I think Google Remarketing code is fairly cool because it allows SMEs, Agencies and Consultants the ability to replicate what larger more expensive advertising platforms have been doing for years with nothing more than just a little extra campaign planning and some testing… I need to make it clear that Google AdWords remarketing is not a silver bullet because it only works on their content placement network, but it is very powerful when used effectively.