Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from Google: “Acme Electronics” uses AdWords and is able to list their website in the first line, general business description in the second line, and then the third line offers three “call-out” phrases where they can let users know about special services they offer which set them apart from the competition. It is a non-clickable addition to your listing, similar to rich snippets
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often pick keywords with high search volumes in their field, but don’t pay enough attention to the relevancy of these keywords to their target customers.
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst. And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at our craft.
1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software
Pssst, hey did you miss it? Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google searches and a quiz
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content.
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. To help with this rise in demand, Google announced yesterday in a blog-post possibly timed to steal some Prime Day thunder, that it will soon begin rolling out new mobile-centric features for PLAs, holiday booking filters, its YouTube’s TrueView shopping feature and a new Showcase Shopping ad format. That’s a lot of new info to wade through, but it’s all designed to help prepare marketers and mobile users for the October – December holiday season, which you’re all thinking about now right
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google