Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping..
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink Import Setting (see below) offers the…
Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days
The best kept secret for saving time and improving results in AdWords may very well be AdWords Scripts, a lightweight automation tool that is easier to use than the API but more powerful than the standard interface and the AdWords Editor.
Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords.
Dear Santa, I hope you and Mrs. Claus are doing well.
Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the captive audience but also due to the simplicity of their advertising products and consistency among it’s ads