Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my Evernote idea notebook was to create an ad testing tool. Ad testing is such a simple idea, but a complicated process, and I was baffled that no one has tried to offer a fix for the PPC community
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of advanced automations that just wouldn’t be possible to implement manually. To unlock the full potential of automation, you need to build an application based on the AdWords API, but that is much more complex and likely requires the know-how of a specialist developer
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as well
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few […] Author information Rocco Baldassarre Founder & CEO at Zebra Advertisement Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards and by the 2013 US Search Award. Twitter Facebook Google+ LinkedIn The post 5 Optimization Tricks That Are Always Overlooked appeared first on Search Engine Journal