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The Double Serving Myth: When One Company Monopolizes PPC Ad Results

Published on 2013/10/22 By admin

Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets,  advertises each site on AdWords and Bing Ads, shutting… Please visit Search Engine Land for the full article