If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks that are part of good account management. While necessary for great results, they’re also are boring tasks we often wish we could hand off to someone else, maybe even leave it for the computer to handle
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent…