It doesn’t matter if you’re an SEO, developer, or marketer. Regardless of your specific role in the online marketing community, one thing is for sure – it’s not enough to make beautiful websites, optimize relevant keywords, or learn how to interpret data. You also have to make the sale
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. The objective of the interviews was..
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually starting a search engine submission and optimization company. He founded Submit Express in 1998, right around when Google was launched.
The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large volume) online marketing program without agency help. Since I’m an online marketing agency CEO, it’d be fair of you to accuse me of bias and..