It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what end?
Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there come a number of opportunities to lead the way towards developing a culture of content.
Attributes of a Socially Optimized Business – Dachis Group Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally
Attributes of a Socially Optimized Business – Dachis Group Add “social” to just about anything and you’ll boost interest in your topic by at least 50%. While many consultants appear to be employing that tactic to boost their interesting-ness, it’s not the case with the topic of social business. As companies work to figure out what role social media will play with external marketing and communications, there’s a rapidly growing trend with progressive companies that are also viewing social media internally