What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes Lions International Festival of Creativity — in existence since the 1950s and beginning last year the home of the Cannes Creative B2B Lions awards — highlights consistency as a vital ingredient in the most creative marketing
How can B2B marketers build better and more sustainable long-term marketing efforts?
I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you?
What is brand research and why is it an important step in building a successful always-on B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program?
Always-on influence is especially vital today as brands look to combat increasing mistrust and apathy. Why have top B2B firms including our clients LinkedIn, Adobe and Dell Outlet chosen always-on influencer marketing programs, and what results are they achieving using continuing influence programs? We answer these questions and more with examples of always-on influence in action.
Show of hands: How many of us brush our teeth at least twice a day? All of us? Great.