Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now been streamlined into just one step.
Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product.
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June . Why we care.
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics.
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care.
Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI.
Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed the news, but industry insiders have said that Prime subscribers would have the option to pay extra for ad-free shows and films if plans do go ahead.