Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon Author information Sarah Johnson Sarah Johnson is Manager, Client Services at LinkShare, responsible for search marketing client training and education, best practices development, and marketing and sales support
A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and further evidence that the move… Please visit Search Engine Land for the full article.