In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo.
Just like the nuances with Google’s search algorithms and the mystery surrounding certain elements of their multiple ranking factors, Amazon.com also has its little quirks when it comes to ranking. With so few people in the industry discussing the topic of Amazon ranking factors and algorithms, plus the misunderstood product fields, it is hard to get a real feel for what it takes to be successful organically within Amazon.com