Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results .
Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit anxious.
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML. Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010 , and that Google has repeatedly given ranking preference to sites which are optimised for mobile
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile.
Welcome to a speedier mobile web. It’s been a massive week for the Google SERPs this week and it’s only Tuesday
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what will AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages.