Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking..
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be.
In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools.
We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics. Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into The post Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes appeared first on Search Engine Journal .