Google pays Apple a share of revenue generated from Chrome search traffic, according to a new report from The Register. Revenue share reveal. In a 356-page report, published June 10, 2022, there was a key redaction: Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arrangements, Google pays Apple a share of revenue derived from [redacted] search traffic.
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend
Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space.
Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing The Today tab.
Apple is planning to release new ad placements as early as this holiday season. The current inventory
Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once.
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025.
Apple must succeed in AI if it is to remain competitive with rivals.
Failure to improve Siri will eventually impact iPhone sales. The post Once a competitive advantage, Siri now seen as liability for Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article