Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers
There is no substitute for experience in the field when it comes to covert content marketing operations. Rest assured, your competitors are employing their best to achieve a content marketing advantage and for that reason it’s essential that we tap the experience of assets that have “been there, done that” to gain our own upper hand.
One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions ( blog ) and Author of eMarketing Strategies for the Complex Sale. It’s one thing to create a content marketing strategy, it’s another thing to execute it in a way that works out the way you planned.