I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results in very poor performance.
According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that web analytics are the key to measuring, understanding and optimizing the effectiveness of your digital marketing programs.