Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to eMarketer , 84 percent of U.S.
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more..
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels… Please visit Search Engine Land for the full article
Any blogger knows that scouring through Commons for the right image is a real time suck. While it’s the cheapest way to go, it can be painfully unproductive and put you at higher risk for copyright infringement. Let’s face it
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program.
2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?
Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain
There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.
Consumers don’t always make a purchase within the same day or even the same week that they click on an ad, but that doesn’t mean the ad didn’t drive a sale.