A vitally important first step to the attribution management process is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each… Please visit Search Engine Land for the full article
Consumers don’t always make a purchase within the same day or even the same week that they click on an ad, but that doesn’t mean the ad didn’t drive a sale.
Proponents of TV and SEM advertising often have contentious debates.