Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people.
My sister has an uncanny ability to buy the perfect present for everyone in her life. Every time she gives me a gift, I’m surprised at how thoroughly perfect it is — and most of the time, I didn’t even realize I wanted whatever it was she got me.
The post Why Twitter Lists Are Still a Great Tool for B2B Marketers appeared first on Online Marketing Blog – TopRank® .
Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content Marketing Institute , which is well-known today as a source of content marketing thought leadership, training, events and consulting.
“Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “ wrote the book ” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for that content. If you publish content uninformed by audience insight and without a community to receive it, does anyone care?