Being given direction over and over again without clarification or elaboration can be downright frustrating.
What does authenticity bring to the table for B2B marketers looking to create better customer experiences?
How does authentic content help drive better customer experience?
What do you think of when you see a person’s business title, and how do the role assumptions we all inevitably bring to the table affect our ability to market authentically?
The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from ( TrustRadius ). It’s hard to create a great experience if customers don’t trust brand communications.