Influencers provide great traction with their fan base and there’s a lot of valuable SEO for brands on offer, however this is often not realised.
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering.
The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together . Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other. Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results
There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always welcome.
FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an…
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said… Please visit Search Engine Land for the full article.
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it.
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…
Today, I want you to think about how a set of search engine optimization recommendations may be perfect for one website while lacking or wrong for another. I want you to think about strategic decision making. We know there is more to Internet marketing than search engine optimization and..
Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself.