“It’s not the ink, it’s the think.” This quote was the basis for Avinash Kaushik’s opening keynote at MarketingProf’s B2B Marketing Forum. For those of you that don’t know, Avinash is a Digital Marketing Evangelist at Google and best-selling author. According to Avinash, the difference between companies that will be great and those that will die (either quickly or slowly) are the ones that understand how to obsess about the think. Thinking about how your company can connect with people and execute process and structure will make you masters of marketing
Online Marketing Magic blankets the Midwest as SES Chicago kicks off this morning. Audience members packed the room and gulped coffee anxiously awaiting to know what Avinash knows
Focus on the Micro and the Macro! When Avinash Kaushik ( @avinash ) is giving the opening keynote you know that you’re in for a treat. SES San Francisco was no exception. Even with a few minor technical issues, Avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed. As always Avinash’ presentation was a unique mixture of stand up comedy, and expert advice from one of the only people who can truly call themselves a guru in the online marketing industry.
Focus on the Micro and the Macro! When Avinash Kaushik ( @avinash ) is giving the opening keynote you know that you’re in for a treat. SES San Francisco was no exception. Even with a few minor technical issues, Avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed. As always Avinash’ presentation was a unique mixture of stand up comedy, and expert advice from one of the only people who can truly call themselves a guru in the online marketing industry.
Perhaps he is writing some last minute jokes before his keynote? There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik ( @avinash ). It didn’t matter if speakers had last minute slides to create or attendees stayed out until all hours, everyone made sure they were there. This is the second time I’ve seen Avinash and he does not disappoint. He presents the perfect combination of tactical tips and humor that both entertains and educates the crowd. I’d like to share with you our readers the 7 things that I learned this morning from Avinash. I hope you find them as useful as I did.
Photo from our interview with Avinash at SES Hong Kong The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. Avinash was a very funny and engaging speaker. Nothing was off limits during his keynote. Caught in the crosshairs of Avinash ’s presentations were what he called “small” local companies (General Mills, 3M, etc) that dared to provide a “less than ideal” user experience. Innovation was the topic of the morning’s keynote, ranging from which companies are a good (and bad) example of implementing innovation to proper metrics to show success. What Are the 3 Definitions of Innovation
One of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs
The opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik , co-Founder of Market Motive Inc and the Analytics Evangelist for Google. In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways