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How to Measure Changing Marketing Goals During a Crisis

Published on 2020/05/21 By admin

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop.

What B2B Marketers Need to Know about Optimizing Content with Video Analytics

Published on 2020/04/16 By admin

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day.

How to Make Love Stay: 6 Ways B2B Marketing Analytics is Like A Relationship

Published on 2013/02/14 By admin

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full?