When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in B2B shook you awake
How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller , chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices
Technology is one of the fastest-growing B2B sectors , for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these days