We all know by now that podcasting is a fantastic content marketing tactic , right? To review: Over 81 million people listen to podcasts ( Edison Research ) 80% finish the majority of every episode on their favorite podcasts ( Edison Research ) Most people who listen to one podcast are likely to pick up more ( Edison Research ) In other words, there’s an enormous audience out there, ready to spend multiple hours with your quality content.
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results in very poor performance.