Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win.
Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign. Harnessing the power of industry events, keeping abreast of trend forecast data, and incorporating interactive elements are also tactics that can significantly up your content promotion game.
Creating great content requires considerable investment, in terms of time, effort, and money. Knowing this, it’s crazy how often I see marketers and brands fail to follow through by promoting their content to the fullest and maximizing its targeted exposure. It literally makes me sad.