Facebook has always presented an interesting conundrum for B2B marketers. It’s not a business-centric platform, necessarily. But with so many active users ( nearly 2.5 billion at last check ), keeping Facebook out of a brand’s social mix has been tough to justify
With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past several years that have not only helped it remain among the most-used social media platforms — despite facing well-publicized challenges over the past several years — but also increasingly to become a destination for professional business users, and users looking for a social experience markedly different from LinkedIn, Twitter, and Instagram. With Facebook having launched so many new tools for brands to maximize their engagement on the platform, let’s take a look at how five large primarily B2B companies are creatively connecting with audiences through pages, groups, communities, and several other methods Facebook provides
Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business?
While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the TopRank Online Marketing YouTube Channel . Tips on Social Media ROI from Sydney Australia near the famous Opera House & Sydney Harbour Bridge.