2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more marketers and brands utilizing the power of B2B influence. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.
Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer
Just how important have digital communities become today, and why does the rising trust we place in them harmonize so well with B2B influencer marketing? It’s no secret that the world has become digital-first during the pandemic, but one change that may surprise many is just how important online communities have become
The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started? HubSpot recently named influencer marketing a top industry trend for 2022 , and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.) In an increasingly competitive landscape, the critical question many B2B marketers are asking is how to use the power of influence to genuinely connect with new, larger audiences
How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers.
How does authentic content help drive better customer experience?
Finding a way to influence your prospects, customers, and company advocates is an essential part of doing business in today’s digital world. Finding different methods of creating influence is essential with complex purchasing processes often present with B2B marketing. Fortunately, we have the insight of savvy B2B marketers who are out in the field, developing, testing and implementing best practices that are willing to share with our readers here at Online Marketing Blog .