The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead
One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date.
IBM is famous—there’s no doubt about that. They’ve been known for everything from innovative products to impressive profits.