Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum
What is influencer marketing, how do you measure it and where it does fit into a marketing strategy? These questions, along with many more, were put on the table in this afternoon’s session at the MarketingProfs B2B Marketing Forum. Led by Amanda Maksymiw of Lattice Engines, the panel under her control is the savvy tandem of Sam Fiorella & Kevin Cain .
Yes, B2B marketers lean towards LinkedIn as the social network of choice…and for good reason. But that doesn’t mean that a very real opportunity doesn’t exist to create a community in the world’s largest social network – Facebook.
Let me start by saying that any trip to Boston has high expectations. Just a few months ago I, along with our Executive Director of Operations Jolina Pettice, traveled to Boston to meet with one of our favorite clients. During our stay we dined at the ‘Cheers’ bar and later ‘ran into’ NBC’s Lester Holt (ran into = sat in the same hotel lobby).
B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum) For the record, B2B Marketing is not boring. It is an industry ripe with opportunity for innovation and creativity. This video from MarketingProfs takes you on a short journey though the history of B2B Marketing.
Customer preferences for information discovery, consumption and engagement have evolved in a way that requires marketers to adapt. In particular, B2B marketers have had to find new and innovative ways to communicate with customers over long sales cycles filled with digital distractions from smartphones, tablets, computers and other connected devices. Content types are equally diverse and can range from videos to white papers to infographics and even cartoons
Determining why your company should engage in a social media plan is one of the first and most important steps. Working towards the “what” without the “why” can result in wasted time, money and set a B2B marketing program off track. Next up in our B2B marketing innovation interview series is Mack Collier , a well known and respected social media strategist and trainer specializing in helping companies better connect with their customers via social media. Mack is also the force behind #BlogChat , the largest organized chat on Twitter.
Building a solid marketing team and ensuring the company is on the same page with prospect and customer communications is essential for B2B marketing success. In the 3rd interview of this week’s series on B2B Marketing Innovation, Monetate’s Rob Yoegel takes a deep dive into working with a team to create compelling content for more effective B2B marketing.
Finding a way to influence your prospects, customers, and company advocates is an essential part of doing business in today’s digital world. Finding different methods of creating influence is essential with complex purchasing processes often present with B2B marketing. Fortunately, we have the insight of savvy B2B marketers who are out in the field, developing, testing and implementing best practices that are willing to share with our readers here at Online Marketing Blog .
As customers evolve and change the way that they find and consume information, marketers must innovate their approach to meet customers where they’re looking, especially in the social media world. Business to Business marketing can involve many decision makers and sales cycles that take weeks or months. Navigating the mix of social content types for different customer segments over time can be a challenge