Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce
The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of this influx of online content? Before the pandemic, digital asset management systems — DAM for short — were mostly seen as either a luxury that could be afforded only by large global corporations or as an über-nerdy technology used by musty librarians or professional photographers and videographers
How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your organization? With the global Digital Asset Management (DAM) market valued at $3.4 billion in 2019, and expected to reach $8.5 billion by 2025 , according to study data from IMARC, it’s little wonder that more B2B marketers are looking at and utilizing solutions that help with search findability. Another recent report shows that the global DAM market size is expected to climb to $10.2 billion by 2027, representing a rise of 18.3 percent from 2021 levels
Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it’s B2B influencers, social, search, content, video or always-on marketing.
Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”
Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”
Is your B2B marketing feeling “old fashioned” and out of date?
“There’s a common belief that it’s tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that innovation exists within B2B as much or more as it does with B2C marketing – just in different ways. Please share a tip on how companies can come up with new and innovative ideas for their B2B marketing efforts.” That’s the question I posed to some of the top B2B marketing professionals for the MarketingProfs B2B Marketing Innovation eBook project that TopRank Online Marketing is working on. The B2B Forum is coming up fast in Boston Oct 3-5 and there’s more interest now than ever, in how to innovate