With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “ Remote Communication Opportunities For B2B Marketers ,” “ Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer ,” and “ Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing ,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess
For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be
How is the shift to remote and hybrid work affecting B2B marketers?
Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include: Top 10 B2B Digital Marketing Trends in 2020 Personalization Video content and live video AI and Machine Learning Voice engagement and Podcasts B2B Influencer Marketing Content Marketing Chatbots and Conversational Selling Customer Experience Visual and Interactive Content ABM Top Digital Marketing Trends for 2019 Live, Interactive Video Voice Search AI/Machine Learning/Chatbots Data/Privacy/Transparency Influencer Marketing 2.0 Purpose Driven Brands and Gen Z It’s interesting to see things like Video, Voice, AI and influencer marketing persist each year.
While MarketingProfs B2B Forum’s Ann Handley was introducing Ty Heath , director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “ Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition ,” she shared that one of the advantages of holding the event virtually for the first time was that you could be three places at once by being able to watch all sessions once the conference concludes. 2020 marked Ty’s third year speaking at #MPB2B, and her first keynoting the event, and for the occasion Ann shared her hand-drawn portrait of Ty. Ty began by explaining that LinkedIn’s B2B Institute serves as a think tank for accelerating B2B marketing and creating more value for B2B marketers, and then started her exploration of the three big trends that won’t necessarily change over time — trends savvy marketers will want to invest in over the next decade in order to see their organizations thrive.
Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning of 2020, and we already have a wealth of insight to learn from new research data that has come out in recent marketing reports. We’ll take a look at: Impressive Results in a Growing Influencer Marketing Industry Social Media Changes & The Rising Importance of Trust The Global Impact of Artificial Intelligence (AI) The Role of Emerging Digital Interfaces in B2B Marketing How Voice & Conversational Search are Reworking Traditional Search Engine Optimization (SEO) How One-To-Few Publishing is Poised for B2B Emergence With all these and more, let’s dig in and examine over 50 of the emerging marketing trends and statistics that are likely to play important roles in the B2B marketing world of tomorrow.
The post Top 10 B2B Digital Marketing Trends in 2020 appeared first on Online Marketing Blog – TopRank® .
In June the 2019 Cannes Lions International Festival of Creativity brought together some of the world’s savviest B2B marketers, brands, and other creative professionals. From Nike, IKEA, and Visa to Tommy Hilfiger, Microsoft and Target, strong brands and the marketers behind them were involved at Cannes, and the trends they gathered to explore will play a part in shaping how B2B marketers focus their efforts in the months and years ahead. Here’s a run-down of some of the top B2B marketing and other revelations from this year’s Cannes, and what they’ll mean for your business in 2020 and beyond.
The post Key B2B Takeaways From the 2019 Internet Trends Report appeared first on Online Marketing Blog – TopRank® .
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase compared year over year. Earlier this year in a post about The Business of Influence for 2019, I shared 5 influencer marketing trends including: Micro AND Macro influencers Centralizing Influencer Operations Always On Influencer Engagement Focus on Quality vs.