How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections
Just how important have digital communities become today, and why does the rising trust we place in them harmonize so well with B2B influencer marketing? It’s no secret that the world has become digital-first during the pandemic, but one change that may surprise many is just how important online communities have become
What do B2B marketers stand to gain by using Reddit?
This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy. According to DiMauro, nearly 2/3 of organizations surveyed are engaged in private, online communities hosted by companies that sell them computer hardware, software or services