We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content . But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly
Podcasts have been having their 15 minutes of fame for nearly a decade now. For marketers, we’ve seen podcasts go from off the radar, to a wide open new channel, to an established, even crowded, medium
Why are more B2B marketers than ever before embracing podcasts?
According to the latest numbers , more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly.
Good grief, Josh, why can’t you shut up about B2B podcasting ? Does the world really need another think piece, blog post, or webinar about the potential? Don’t people get it already
Amanda Todorovich is the Senior Director of Health Content at Cleveland Clinic. That title kind of undersells what she did over there.
Hey, friend, have you heard the good news about podcasts? Given the most recent stats, it’s highly likely you have.