[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] B2B marketers are facing more and more challenges. We are asked to do more with less, cultivate human connection balanced with high-tech experiences, all with the threat of artificial intelligence (AI) coming for our jobs.
This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement. This is my first B2BMX and I’m hoping to run into some old friends as well as make some new connections as I soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting. If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the 10 can’t-miss sessions I’m most looking forward to. Here are my top 12 (because I couldn’t narrow it down to 10) Can’t-Miss Sessions at B2BMX 2023: DAY 1 – FEB 27 Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs
Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux , CMO at Bombora , a provider of Intent data for B2B sales and marketing. With a conference theme of Performance Plus, Jeff is a great choice for a B2BMX keynote speaker with his extensive background in tech and enterprise B2B Marketing
Where do B2B Marketers go for up to date information, great networking and insights on what’s working in B2B Marketing? B2BMX is definitely on the list of events where business marketing professionals find what they need to succeed in the dynamic and fast changing world of B2B marketing
How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez , storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, plenty of new attendee opportunities were on tap virtually
What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing.
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