Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design – poor design that is.
Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design – poor design that is. DIY strategies for economy work only for those who are already designers, especially if they are experienced enough to make a market audit, to understand what their targeted audiences like to see, and what they react to.