Fundamentally by its very nature, there will always be a single truly best answer to any question.
Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted
Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game
For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention.
Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “ Best Answer ” content marketing strategy
While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem?
Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good.