Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google
Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April . As preparation for the discussion, I’ve pulled together as many stats relating to beacons as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.