Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity. The post How To Create A 301 Redirect Map appeared first on Search Engine Land.
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity. The post How To Create A 301 Redirect Map appeared first on Search Engine Land.
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that…
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for… Please visit Search Engine Land for the full article
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for… Please visit Search Engine Land for the full article
The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a..
With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on… a real person has to approve those, right?… Please visit Search Engine Land for the full article
There’s something of a void where local business marketing is concerned.
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness.