The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers.
In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly…
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program.
One of the growing recommendations for clients who are upset by competitors stealing away traffic by bidding on their brand is why not trademark it?