How many times have you made a purchase either online or in a store and found that you either received recommendations or coupons after your purchase that seemed to be exactly what you were looking for? That experience is one example of how companies are using big data to create a better experience and more effectively target buyers based on previous behaviors. The sheer amount of trackable activity that exists today has begun to make data collection and analysis a much more manageable task, and the impact is in the numbers
There’s now more data collected about our every interaction in the digital world than ever before.
Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning..
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into… Please visit Search Engine Land for the full article
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.
What happens when you combine big data with some big math?
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…
Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers.
Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days