A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.
Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.
Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.
Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. “I am beyond excited about Microsoft Advertising’s new Ad Preview Hub! This is GA and should be live in your accounts in all markets,” Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.
Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying they will be adding it to the mix.
Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads.
The Microsoft Advertising team released a new PDF guide named “From discovery to influence: AEO A guide to and GEO.” This guide offers “Practical data strategies to empower retailers for AI search, AI assistants and AI browsers.”
Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.