Microsoft made a small update to the Microsoft Advertising console where there is now an “All accounts” tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn’t offer every metric, including missing the segment by conversion action metric.
Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, “Exact match will get the priority if it’s there, otherwise Ad Rank determines everything.”
Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.
Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one “Sponsored results” label, and then at the bottom, there is a “Hide” and then “Show” button.
Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad.
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.
Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.
Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to.