As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their…
Bing Places is finally available beyond U.S. borders.
Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals.
There are currently 29.6 million small businesses in the U.S. ( SCORE ). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines ( Webvisible & Nielsen ).